Writing Guidelines

TherapyToday Writing Guidelines

One Time Setup (along with your first article)

  • Headshot / photo
  • Website URL or where you want potential clients/patients to end up with when they click on your profile.  We recommend any of the following: Your personal site homepage, your “contact me/us” page, your Twitter Page, Facebook Page, or other social media page.  You can also use a profile page on one of the directories if you have a profile there and like the patient user experience, however, we advise against this because a potential client may click to your profile on that directory and realize there are lots of other therapists listed there.
  • Biography including street address, city/state, zip code & email address (we don’t necessarily show the street address, but we need to know where your office is located.

Submitting Content

  • Send content to assistanteditor@therapytoday.com so the editorial team can review your first submission (eventually after we know you a bit better we’ll give you direct posting privileges on TherapyToday.)
  • Submit your first piece in a Word file (preferable), shared Google Doc or in the body of an e-mail.  If you are asking us to embed a YouTube video, please note that in the document.
  • Long form columns should optimally be 500-1500 words.  They can be more or less within reason, but as long as the point or topic was covered adequately.  Infographics or videos often have less copy, but sufficient to explain the point of the video or infographic.
  • The best columns are clear and concise, only as long as they need to be.
  • IMPORTANT.  If you are submitting an article that is previously published in your site or another site, please let us know.  We may make some edits (with your approval) in order to minimize the risk of a Google “duplicate content” SEO penalty.
  • Consider the benefits of different writing styles. Most readers will not have graduate degree level of education, but if you like to write in an academic style, sure.  In addition, consider that Google and Bing prefer “inverted pyramid style” content in many cases (all other things being equal), because that style of writing is easier to analyze algorithmically as to topics covered and main idea.
  • Consider other fun ways to create content that are not as prone to “writer’s block”.  Some are listed here in our getting the most of membership section.

Titles, Sub Titles or Headliners

  • If you wish to suggest one, use a descriptive title that’s compelling, enticing readers to click on the link and read the column
  • All titles, sub titles and head lines should be in bold print
  • The sub title should accurately reflect what the column is about


  • Each paragraph should be followed by a space not an indention at the beginning of the paragraph
  • Only justify the left margin
  • Corrected and uniform formatting will help the editor to focus on the content of the articles submitted. There are also potential SEO benefits.

Links in Article

  • If you would love to incorporate links inside your articles please underline the text and then follow it with the link URL accordingly.  When you need a third party mental health professional’s POV for a quote in the article, please reach out to one of the Therapy Today members not in your area (ie they are not direct competitors, but rather they are remote collaborators).  The more we mention each other the more effective our cross promotion is.  See the getting the most of membership section.


  • The original author/member, (you) retain copyright but you grant the Therapy Today network the right to publish the content.

Pictures or Media

  • We will insert a featured image in your post until we give you Member/Contributor access

YouTube Videos

  • If you feel an interview you’ve done or other form of video content is worthy of publication, please email us the article that will accompany the video and we’ll embed it into your post.  If you’ve been given direct access to our CMS, you’ll be able to do it yourself at that point.